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ABOUT US

WHO WE ARE.

ForestHub is a German deep-tech startup building Edge AI orchestration solutions for industrial applications — on-device, in real-time, without cloud dependency.

OUR STORY

DEVELOPERS WHO UNDERSTAND BOTH WORLDS.

ForestHub was founded by developers and engineers with deep experience in embedded systems, software architecture, and machine learning. Our insight from industrial projects: the perception layer is well-solved today — but the orchestration layer that turns sensor predictions into coordinated actions is missing as an accessible platform. That's the layer we're building.

Our team combines years of research at the Hahn-Schickard Institute — one of Germany's leading research institutes for applied microsystems technology — with experience in industrial software development, simulation, and AI research. From deep learning and computer vision to mechatronics and aerospace engineering: we don't just bring theoretical knowledge, we've proven it in real-world systems.

What sets us apart from many tech startups: we don't just understand the technology, but also its context. With expertise in tech governance and AI policy research, we think beyond the code — about regulation, privacy, and the societal impact of the systems we build.

ForestHub operates at the intersection of embedded systems, edge computing, and agentic AI — fields that are converging rapidly. We question our own assumptions daily and stay curious, because the best technology comes from the willingness to keep rethinking.

Our approach: not "AI for everything", but the right intelligence in the right place. Sometimes that's a RAG system for service. Sometimes an autonomous agent on the edge device. It's always a solution that works under real-world conditions.

The ForestHub Team

MISSION & VISION

WHY FORESTHUB EXISTS.

THE PROBLEM

Embedded AI is fragmented. Perception-layer tools solve 'What does the device detect?' — but the critical next step is missing: the orchestration layer. Who decides what happens with that detection? How do multiple sensors, models, and actuators work together? Nobody is building this layer as an accessible platform.

OUR VISION

A world where intelligent agents execute the complete sense-reason-act loop locally on billions of devices — orchestrated, coordinated, without cloud dependency. ForestHub is the orchestration layer this world needs: from the factory to building automation, from individual machines to device fleets.

PRIVACY BY DESIGN

We believe data should stay where it originates. Your data stays on your device. No cloud. No compromise. ForestHub enables AI solutions that are GDPR-compliant by design — not as an afterthought.

VALUES

WHAT DRIVES OUR WORK.

TECHNICAL SUBSTANCE

ForestHub ships code tested against real-world conditions on resource-constrained hardware. Every architectural decision prioritizes reliability and performance. No hype, no empty promises — engineering that delivers.

PRIVACY BY DESIGN

Data stays where it belongs: on the device. We don't treat privacy as a compliance checkbox but as a core design principle. Every solution we build is privacy-first by architecture.

ACCESSIBILITY

Edge AI shouldn't require a PhD in machine learning. ForestHub's Visual Builder and No-Code/Low-Code approach make advanced AI techniques accessible to embedded engineers — visual, intuitive, and production-ready.

VENDOR INDEPENDENCE

You own the generated code. It's standards-compliant, compiles with any common toolchain, and runs on your choice of microcontroller. No vendor lock-in, no dependency on ForestHub at runtime.

ForestHub Team

The companies that win in industrial AI won't be the ones with the biggest models — they'll be the ones who put the right intelligence in the right place. On the device. At the edge. Where it actually creates value for the people who build and operate these systems.

Daniel Novais— Lead Developer, Co-Founder

THE TEAM

THE PEOPLE BEHIND FORESTHUB.

Dr.-Ing. Marcus Rüb

Engineer with a PhD in software architecture and embedded systems. Marcus served as top project lead at EnBW's Competence Center GenAI and worked on industrial AI systems at the Hahn-Schickard Research Institute before founding ForestHub. He combines deep technical understanding with the vision of making Edge AI accessible to every developer.

Dr.-Ing. Marcus Rüb

CEO & Co-Founder

Daniel Novais

Software and app developer with a background in aerospace engineering and intelligent software systems. Daniel holds a Master's in Simulation Technology from the University of Stuttgart and brings research experience from the Hahn-Schickard Institute. From foundational AI research to computer vision and the practical application of transformers — he creates AI solutions that work and make a difference.

Daniel Novais

Lead Developer, Co-Founder

Daniel Konegen

Mechatronics engineer with top grades and a specialization in deep neural networks. Daniel conducted research at the Hahn-Schickard Institute and KIT at the intersection of hardware and AI. He understands how intelligent algorithms run on real devices — not just in the cloud, but where it matters.

Daniel Konegen

Lead Developer, Co-Founder

JOIN OUR TEAM.

We're building the engineering team that brings AI to industry. Curious, skilled, driven — if that sounds like you, we'd love to hear from you.

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